“Brands don’t sell products; they sell the stories those products make possible.”
I'm Santiago Morales, a Senior UX/UI designer from Medellín, Colombia. I design and build experiences with visual taste that are also functional, usable and scalable.
I have 7 years of experience designing digital products for companies in Colombia and abroad. Welcome to my website, where you can see my experience as a designer and design blog writer.
“To create empathy, it’s not enough to know who the user is; you have to understand what they feel at every point of interaction.”
My experience
I have 7 years designing digital products from scratch or iterating on existing ones. I've worked in fintech, e-commerce, BPO, startups, consultancies and holdings in Colombia and abroad. Here's my journey through these businesses, where I've connected strategic vision with users through visual, UX/UI and product design.
Teams and clients around the world
Designing for global contexts takes empathy and flexibility. Throughout my career, I've co-created digital products with leaders, developers and designers in the US, Colombia, India, the Philippines, Argentina and Mexico, building bridges between culture and technology.
Have a product in mind?
Tell me what you're working on and we'll figure out the next step together.