Success is learning to solve the customer's problem

I'm Santiago, a product designer. I understand the user, the business and the code, so what I design can actually be built.

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Years of experience

Companies

Years mentoring

Portrait of Santiago Morales, a product designer with curly hair and clear glasses, wearing a black shirt with arms crossed against a gray studio background

Available for projects

Let's design together

Product design and UX/UI

Companies I have designed for

iQor Mercado Libre Sistecrédito Grupo CSF Maindstar Evolv Consulting Toyota Motors USA RAIO iQor Mercado Libre Sistecrédito Grupo CSF Maindstar Evolv Consulting Toyota Motors USA RAIO

What I do

What makes me different

I design products with the user, the business and how they get built in mind, following different product design methodologies and business strategies that make the product usable, accessible and valuable.

Clear design systems

I define reusable patterns, tokens and components that streamline the workflow between design and development, ensuring the product scales cleanly and consistently.

Strategy and leadership

I shape product design strategies to build great digital products that are usable for every user, and I have the ability to lead challenging design teams and projects. I currently have 2 years of experience as a mentor to designers.

Design Engineer thanks to AI

My workflow is at the forefront of new tools and technologies. Across my research, design and development process I work with Claude Code, Codex, Replit and v0 to build more robust products in an agile way.

Why work with me

Design with judgment, from idea to production

I combine strategy, visual design and code so what I design works for the user and for the business.

I've worked in industries like

Fintech
E-commerce
BPO
Startups
Automotive
Consulting

Design systems for very different teams and businesses.

Companies with a design system: iQor, RAIO, SelectUs, Toyota Motors and Grupo CSF

Teams and clients in different countries, same way of working.

I work with people from

United States
Colombia
India
Philippines
Argentina
Mexico

Available for projects

I help teams and companies turn ideas into clear digital products that make sense and can be built.

I've worked with

iQor
Mercado Libre
Sistecrédito
Grupo CSF

How I can help

I can help you design the product, organize it into a system and, if needed, build it.

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Process

How I work, step by step

An agile, strategic and collaborative process that takes a product from a need to a functional, usable product.

When the problem is still uncertain and deep research pays off.

Strengths

What I bring to your team

I mix strategy, design and code so ideas become clear and ready to launch.

Consistency
I keep one visual language across the whole product, backed by design systems.
Scalability
I design components and tokens built to grow without breaking what already exists.
Technical judgment
I know what's feasible from the start, so what I deliver can be built.
Speed
With AI and code I get to something testable fast, without lowering quality.
Research
I talk to users and turn what I hear into design decisions.
Collaboration
I work side by side with developers, stakeholders and clients, in person or remotely, so we all move in the same direction.
Mentoring
I help other designers sharpen their judgment and grow in their process.
Languages
I work in Spanish and English with teams in Colombia and the US.